Earlier this month The Social Media Examiner released its fourth annual Social Media Marketing Report, a 42-page document that is made up of responses from almost 4000 marketing professionals from across the world, although the majority do appear to be located in the US.
The yearly report aims to ‘uncover’ the ‘who, what, where, when and why’ of social media marketing by asking industry professionals a host of questions. Topics covered include the time they have to commit to social media duties each week, what the advantages of embracing social media have been for their business, which platforms they use and how business-to-business and business-to-consumer companies social media use differs.
A key benefit of utilising social media, according to 85 percent of respondents, is increased exposure, with increased website traffic also noted as an important advantage by 69 percent.
Business-to-business professionals are more inclined to use social media to acquire insights into their market, with 68 percent stating one of the uses of their social media accounts is just that, as opposed to 59 percent of those working for business-to-consumer companies.
An interesting statistic that has emerged from the report is the number of respondents that said they use Google+. 40 percent stated they have active accounts, a significant amount when you consider that the network is yet to celebrate its first anniversary.
Of course, this figure is small change compared to the 92 percent of those questioned who stated they use Facebook, but is arguably an indication that the search giant’s fledgling social network should not be ignored by businesses.
The report is packed full of intriguing statistics and is available to download for free until 19 April 2012. Click here to access it.